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Women's group rips Target for featuring pride items by Satanist designer: 'Getting in bed with the devil'

By Grace Chen
May 27, 2023
1 min read
Women's group rips Target for featuring pride items by Satanist designer: 'Getting in bed with the devil'

A women’s group is criticizing Target for featuring a line of pride items designed by a self-proclaimed Satanist. The group, One Million Moms, states that Target is “getting in bed with the devil” by releasing a collection of shirts, hats, and accessories designed by Daniel Saynt, founder of Satanic fashion brand, “Miscreants.” The group is urging the retail giant to remove the items from its shelves. Saynt has been vocal about his opposition to traditional religious beliefs and previously created an “Unholy Trinity” collection featuring imagery of the devil, demons, and witches. Target has not yet responded to the controversy. The release of this collection has prompted a larger conversation about the ethical implications of featuring controversial designers and the potential impact on corporate responsibility.

This article caught my attention as it addresses a topic that is both cultural and religious, and how the two intersect. I find it interesting how a designer’s belief system can have a significant impact on the audiences they attract and the items they produce, as evident in this case. It highlights the importance of companies being mindful of who they collaborate with and the potential reaction from different audiences. Additionally, it raises the question of what counts as free speech and expression versus offensive content.

In summary, Target’s release of a line of pride items designed by a self-proclaimed Satanist has led to criticism from the women’s group, One Million Moms. The group has urged Target to remove the items from its shelves citing ethical and religious concerns. This incident raises concerns about the impact of controversial designers on the brands that feature them and the potential backlash from different audiences. It highlights the importance of companies being mindful of their collaborations and the potential impact on their corporate responsibility.


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Grace Chen

Grace Chen

Freelance Writer

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