WATCH - Jack Daniel's Fan Sets Whiskey on Fire: 'Woke-A** Company'

So, I just read this crazy article about a Jack Daniel’s fan who set his whiskey on fire because he thinks the company is “woke.” Can you believe it? Basically, this guy is upset because Jack Daniel’s changed their branding to be more inclusive and diverse, and he thinks they’re just trying to cater to a certain demographic. So, he decided to make a video of himself lighting his bottle of Jack Daniel’s on fire to protest their supposed “wokeness.”

But here’s the thing: being inclusive and diverse is just plain common sense. I mean, why wouldn’t a company want to make everyone feel welcome and valued? It’s important to acknowledge and respect different backgrounds, perspectives, and experiences, especially in today’s world where social justice is at the forefront of so many issues. Plus, it’s not like having a diverse brand image takes anything away from the quality of the product.

Personally, I think this guy needs to chill out and just enjoy his whiskey without getting so worked up about something that’s ultimately a good thing. But hey, to each their own, right? At least he got people talking about it.

Overall, the article highlights the fact that not everyone is on board with the idea of corporate inclusivity, and that some people will go to extreme measures to make that known. However, it also shows that there are plenty of people who understand the importance of diversity and are willing to speak up about it. In the end, it’s up to companies like Jack Daniel’s to decide which path they want to take. But one thing’s for sure: there’s no shortage of opinions on the matter.