I’m excited to share with you some updates from Twitter, as they recently announced that they will be removing their verified badge program for some accounts. This caught my attention because the verified badge is a highly coveted symbol of authority and credibility on the platform.
The main points of the article state that Twitter’s new verification system will be taking a different approach to decide who earns the coveted blue badge. The company will be focusing on understanding more about what an account is and how it’s being used to help identify a user’s identity more accurately. In doing so, Twitter will also be removing the legacy verified badges from accounts that no longer meet their updated criteria.
To give some additional context, Twitter’s verification program has been around since 2009 and was initially created to help users identify influential and popular accounts amongst the millions on the platform. But over the years, the program has been criticized for being inconsistent and failing to address abuse and harassment issues. As a result, Twitter paused the verification program three years ago to develop a new approach.
While this change may not affect the majority of us on Twitter, it’s essential to some users, especially those in the public eye or working in highly regulated industries. A verified badge is a giant validation for an account’s credibility, and the loss of the badge can be significant.
In conclusion, Twitter’s removal of its legacy verified badges program signals a shift in the company’s approach to auditing accounts’ credibility. While the changes are still being rolled out, it’s sure to impact many accounts and how they appear to their followers on the platform.
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