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Target Partners with Satanist Designer Abprallen for Gay Pride Collection

By Eric Sterling
May 22, 2023
1 min read
Target Partners with Satanist Designer Abprallen for Gay Pride Collection

Target, the popular retail chain, has collaborated with a satanist designer named Abprallen to release a limited edition LGBTQ+ Pride collection. This collection includes shirts, hats, and other items featuring satanic imagery and phrases such as “Hail Satan” and “Satan Inside”. Although the collaboration has been met with some controversy, Target has defended their decision to partner with Abprallen, stating that they are committed to inclusivity and diversity.

What caught my attention about this article was the unexpected pairing of a major corporation like Target with a satanist designer. As someone who follows fashion and trends in the retail industry, I found this collaboration to be both surprising and intriguing.

In terms of the main points, the article covers Target’s partnership with Abprallen and the controversial choice of using satanic imagery in a Pride collection. It also mentions Target’s commitment to diversity and inclusivity, as well as some of the backlash the company has faced as a result of this collaboration.

Based on my personal knowledge of the fashion industry, collaborations between corporations and designers are common and are often used to generate excitement and buzz around a brand or collection. However, it is rare to see such a bold choice in terms of the imagery used in a partnership, making this collaboration all the more noteworthy.

The importance of this topic lies in the ongoing conversation around inclusivity and diversity in the retail industry. By partnering with Abprallen and releasing this collection, Target is addressing the need for greater representation of the LGBTQ+ community in fashion. However, some may argue that the use of satanic imagery is divisive and inappropriate for a Pride collection. Overall, this collaboration highlights the complex and evolving nature of inclusivity and diversity in the retail industry, and will likely spark further conversation around these important issues.


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