So I read this article that said Fox Corp lost a whopping $800 million in market value after Tucker Carlson left the company. Crazy, right? Apparently, Carlson was a huge draw for advertisers and viewers, and his departure caused a major dip in the company’s profits.
Basically, Tucker Carlson was a big deal for Fox Corp. He had a lot of fans who tuned in every night to watch his show, and advertisers paid big bucks to be featured during his airtime. However, when he left the company, a bunch of those fans and advertisers went with him, which caused Fox Corp’s stock to take a major hit.
As interesting as this article was, it didn’t come as too much of a surprise to me. I mean, I’ve seen firsthand how important certain personalities can be for a media company’s success. Back when I worked at a radio station, we had a morning show host who was like a god to our listeners. People would call in just to talk to him, and advertisers would do anything to get their ads in between his segments. When he eventually retired, the station definitely suffered for a while.
Overall, I think this article underscores just how important it is for media companies to have strong personalities that people really connect with. Without that kind of draw, they can easily lose big chunks of their audience and revenue.
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