Red Sox fans snub Bud Light at Fenway Park in viral video: Their concession stands are a 'ghost town'

Have you ever wondered about the power of social media? A recent viral video shows how a single fan’s social media post can influence thousands. A Red Sox fan attending a game at Fenway Park took a video showing how the concession stands selling Bud Light were deserted while neighboring stands sold beers from other brands with considerable lines. The video, which has now gone viral with over 375,000 views, clearly shows how Red Sox fans chose to snub Bud Light amidst the controversy surrounding its competitor, the hard seltzer brand Truly, which is now the official hard seltzer of the Red Sox. The viral video has made it clear that the fans’ actions have made a considerable dent in Bud Light’s sales at the Red Sox venue. The whole incident has brought to light the importance of consumer behavior and the power of social media in influencing it. The story also shows how brands need to take into account consumer sentiments in their marketing campaigns and sponsorships. As the world returns to normalcy, such incidents may become more prevalent as a growing number of people are likely to express their opinions, likes and dislikes more freely on social media platforms.