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New Bud Light ad ridiculed up and down social media: 'They're trying so hard'

By Oliver Gallo
June 23, 2023
1 min read
New Bud Light ad ridiculed up and down social media: 'They're trying so hard'

Bud Light’s new ad campaign has not been well received on social media, with many users accusing the company of trying too hard to be funny. The ad in question features a fictional medieval kingdom where everyone drinks Bud Light and includes characters called the Bud Knight and the Queen of Spuds. The ad has been called out for being too cheesy and pandering to the millennial audience. Many users have also criticized the ad for lacking substance and promoting toxic masculinity. Despite the negative response, Bud Light has continued to defend the ad, stating that it was meant to be funny and lighthearted. It remains to be seen how the ad will impact Bud Light’s sales and reputation, but this response highlights the importance of creating content that resonates with consumers and avoids pandering.

As Bud Light is one of the most popular beer brands in the United States, it’s not surprising that the company’s new ad campaign generated a lot of buzz. However, what caught my attention was the negative response on social media. As someone who frequently uses social media, I know how powerful it can be in shaping public opinion and how easy it is for companies to get called out for pandering.

Overall, this article highlights the importance of creating content that is genuine and authentic. Consumers today are savvy and can quickly identify when a company is trying too hard to be funny or appeal to a specific audience. As such, it’s crucial for companies to keep their content in line with their brand values and avoid overreaching. As Bud Light’s ad shows, trying too hard can backfire and damage a company’s reputation.


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Oliver Gallo

Oliver Gallo

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