Former Target exec reveals the 'one item' that sparked consumer firestorm

Target has always been a popular shopping destination for customers due to its variety of products at affordable prices. However, in 2012, the retail giant experienced a consumer uproar when it made a significant change to one of its products. Former Target Executive, Amanda Henneberg, revealed in an interview that the one item that sparked the consumer firestorm was Target’s decision to change its popular denim brand, Mossimo.

Before the change, Mossimo jeans had a consistent fit and sizing, making it easier for customers to find their perfect pair. However, the change resulted in a new sizing system that made it difficult for customers to find their size, leading them to feel frustrated and confused. Customers took to social media to express their dissatisfaction with the change, which eventually led to Target reverting to the old sizing system.

This incident highlights the importance of understanding consumer behavior and the impact of change. As businesses look to make changes to their products, it’s essential to consider the potential consequences and the impact it could have on customers. A minor tweak can lead to significant ramifications if not properly considered.

In summary, Target’s decision to change the sizing system of its popular Mossimo jeans sparked a consumer firestorm in 2012. Customer frustration and confusion resulted in a social media uproar that forced Target to revert to the original sizing system. This event serves as a reminder of the importance of understanding consumer behavior when making changes to products and services.