Coors Light stands firm as title sponsor of Denver Pride Parade despite Bud Light controversy

So, I just read this article about Coors Light sponsoring the Denver Pride Parade despite a controversy with its main competitor, Bud Light. Basically, Bud Light had put out some ads supporting LGBTQ rights and Coors Light received some backlash because they didn’t have any ads out showing their support. However, Coors Light ended up sponsoring the parade and stood firm in their commitment to supporting the LGBTQ community.

Personally, I think it’s great that Coors Light is standing up for what they believe in and not backing down despite the controversy. It shows that they really care about the LGBTQ community and aren’t just jumping on a bandwagon for the sake of publicity.

The article also mentioned how Coors Light has been a long-time supporter of the LGBTQ community and even has an employee resource group for LGBTQ employees. I think it’s important to support companies that have a genuine commitment to equality and inclusion.

Overall, I think this article highlights the importance of standing up for what you believe in and being a true ally to marginalized communities. It’s great to see companies like Coors Light taking a stand and using their platform to support LGBTQ rights.