Hey, have you heard about that Bud Light ‘Ghost Town’ video? It’s pretty crazy. Basically, the beer brand set up a fake town near Boston’s Fenway Park and tried to convince people to buy Bud Light. But no one fell for the gimmick and the town remained empty. Meanwhile, the line at the stand for local beer was way longer!
I found it really interesting how this campaign backfired on Bud Light. It shows that people are becoming more aware of the importance of supporting local businesses and products. Plus, it’s always satisfying to see a big corporation fail in their marketing efforts.
Personally, I always try to support local breweries whenever I can. There’s something special about drinking beer that’s made right in your community. And it’s not just about the taste, it’s about supporting small businesses and creating a strong sense of community.
Overall, I think this viral video highlights an important shift in consumer attitudes towards big corporations and local businesses. It’s important to be aware of where our money goes and what kind of impact it has. And who knows, maybe this will inspire more people to prioritize supporting local products and businesses.
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