Backlash: Country Star Travis Tritt Dumping Anheuser-Busch from His Tour After Dylan Mulvaney Deal

As a country star, Travis Tritt has built his career promoting down-home values and the American spirit. So when he learned that Anheuser-Busch had struck a deal to feature Dylan Mulvaney, a well-known drag queen, in its Pride campaign, he knew he had to act.

Tritt announced on Twitter that he would no longer be serving Anheuser-Busch products at his shows, citing the “vulgar and insensitive” nature of the company’s marketing.

The move has sparked a backlash, with some accusing Tritt of homophobia and others applauding his decision to stick to his principles. But regardless of where people stand on the issue, it’s clear that Tritt’s stance is a reminder that businesses must be careful in their marketing messages to avoid offending their customer base.

For Tritt, it’s not just a matter of principle. As he notes in his Twitter post, he wants to make sure his fans know that he’s not endorsing something that he finds objectionable.

It’s an interesting turn of events, and one that may have implications for other companies as well. As more and more businesses look to tap into the LGBTQ+ market, they’ll need to be mindful of the potential for backlash from customers who don’t share their values.

All in all, Tritt’s decision to drop Anheuser-Busch from his tour is a timely reminder of the importance of maintaining a strong brand identity and staying true to one’s values, even in the face of controversy.