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Adidas 'Pride 2023' Ad Features Man in Women's One-Piece Bathing Suit

By Sophie Hawthorne
May 19, 2023
1 min read
Adidas 'Pride 2023' Ad Features Man in Women's One-Piece Bathing Suit

Adidas recently released a promotional advertisement for their Pride collection in 2023 that is causing some stir on social media. The ad features a man wearing a women’s one-piece bathing suit while posing in front of a rainbow flag.

The image has ignited a heated debate online, with some praising Adidas for their inclusivity and others criticizing the ad for perpetuating harmful stereotypes about the LGBTQ+ community.

While Adidas has not commented on the controversy, the ad seems to have been created with the intention of celebrating the diversity of the LGBTQ+ community and promoting acceptance and love for all people, regardless of their gender identity or sexual orientation.

This comes at an important time when companies are being held accountable for their commitment to diversity and inclusion, especially when marketing products or campaigns to underrepresented communities.

Overall, the Adidas ‘Pride 2023’ ad is a reminder that we still have a long way to go in terms of achieving true equality and acceptance for all individuals, but it also shows that progress is being made and that representation matters.


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Sophie Hawthorne

Sophie Hawthorne

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